Blog
Guides and explainers for media buyers. How to run Meta, Google Ads and TikTok campaigns, how to choose your ad tools, and how AI agents read and act on your ad accounts.
What Is Ad Ops and Why It Matters in 2026
What is ad ops? Learn how ad operations teams manage campaign setup, trafficking, optimization, and governance across modern ad platforms.
Guide
What Is Agentic Advertising? The Shift From AI That Suggests to AI That Acts in 2026
Agentic advertising is the move from AI that recommends to AI that executes on Meta, TikTok and Google Ads. What it means, and how to get there safely.
Guide
Meta Launches Official Ads AI Connectors (MCP) – What It Means for Advertisers in 2026
Meta released its first-party MCP server for ads on April 29, 2026. A clear, balanced look at what it offers and how it compares to AdCrunch.
Guide
What Is Model Context Protocol (MCP) and Why Every Performance Marketer Needs It in 2026
MCP (Model Context Protocol) is the USB-C for AI. What it actually is, why it is exploding in adtech, and how it lets AI agents act on real ad data.
Guide